The Power of Identity takes the central principle (identity) from author Bill Wiersma's groundbreaking book The Power of Professionalism and deepens its application to individuals and organizations alike. Results-oriented business leaders will appreciate the meaty treatment given to such a substantive topic-especially the inspiring case studies at Otis Elevator and at the United States Air Force.For many the notion of identity-based development is new. Some understandably might be skeptical about its efficacy. Yet for so many early-adopters of The Power of Identity it quickly became self-evident that identity-based development was the real deal. It's been shown to be a game-changer in a myriad of situations-equally relevant in or out of the workplace. A seasoned practitioner, Wiersma has taken his big idea, grounded it, making it eminently practical. The Power of Identity is a book about changed lives. Change is hard, identity makes it easier. Learn why identity is the X Factor in any change effort. This book couldn't be more important for those desiring to upgrade 'choice' and 'behavior'-whether it be their own or for someone in their care."Identity--both as it's defined for oneself as well as how it's projected to others--has never been more important than in the era of social media. An extremely timely book that everyone should read." Ian Bremmer, Eurasia Group"Over the past 40 years I have been a Senior Leader in the Financial Services industry as well as a Career and Executive Coach in the Professional Services Sector. I have participated and trained others in more leadership development and coaching programs that I can even begin to count. Never have I come across such a transformative book as Bill Wiersma's The Power of Identity.